Analytics for eCommerce Marketers

Integrate your marketing data ecosystem with online store data to tell one performance story for the entire marketing and sales funnel.

Request a Demo

Analytics for eCommerce Marketers

Integrate your marketing data ecosystem with online store data to tell one performance story for the entire marketing and sales funnel.

Request a Demo
ecommerce analytics solution
analytics solutionS for eComm marketers

Our portfolio of performance dashboards is built specifically for lead gen marketers to plan and execute campaigns that maximize ROI and align to business goals. 

The performance insight you need to maximize ROI and drive online sales

demonstrate roi with ecommerce pipeline dashboard

Demonstrate roi

Connect marketing investments to online sales in one pipeline view

geographic ecommerce summary

identify key markets

Drill into geographic performance data to optimize ad targeting and spend

identify key markets with geographic analysis

identify key markets

Drill into geographic performance data to optimize ad targeting and spend

analyze ecommerce shopper behavior

analyze shopper behavior

Uncover trends in acquisition paths and on-site shopping behavior

forecast ecommerce sales revenue

forecast sales revenue

Plan marketing and sales targets based on budget and revenue goals

YOUR analytics solution roadmap

Build a foundation for the level of analysis you want to perform

Your solution is deployed using our Marketing Analytics Maturity Curve™, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow. 

Learn More
YOUR Analytics solution roadmap

Build a foundation for the level of analysis you want to perform

Your solution is deployed using our Marketing Analytics Maturity Curve™, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow. 

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MONITOR SHOPPER ENGAGEMENT

Daily performance metrics to measure engagement across your marketing platforms and eCommerce site

Measure shopper engagement across marketing platforms
Automate daily reports for marketing KPIs like impressions, engagement and conversions across online and offline channels—e.g. search, social, display, email, radio, TV, etc.

See when and where you’re getting the most transactions
View transaction data by referring campaign, channel, platform, device type and day all in one dashboard view

Understand how campaigns are influencing sales of specific products and product categories
Filter product sales by the campaign and marketing channel they’re tied to so you can optimize ad targeting and creatives


ALIGN MARKETING & SALES TO ACHIEVE REVENUE GOALS

One pipeline view that connects marketing investment to online orders and revenue

Demonstrate marketing’s impact on online sales revenue
Connect marketing leads to sales opportunities and wins to better understand and communicate marketing’s effectiveness

Identify high performing markets to invest in
Visualize marketing performance in a map view to uncover high and low performing geographies

Forecast revenue and set marketing and transaction goals
Calculate expected sales outcomes based on marketing spend, or justify the budget required to hit sales goals


ALIGN MARKETING & SALES TO ACHIEVE REVENUE GOALS

One pipeline view that connects marketing investment to online orders and revenue

Demonstrate marketing’s impact on online sales revenue
Connect marketing leads to sales opportunities and wins to better understand and communicate marketing’s effectiveness

Identify high performing markets to invest in
Visualize marketing performance in a map view to uncover high and low performing geographies

Forecast revenue and set marketing and transaction goals
Calculate expected sales outcomes based on marketing spend, or justify the budget required to hit sales goals


EXECUTE CAMPAIGNS THAT MAXIMIZE AD DOLLARS

Centralized campaign planning, pacing and optimization to help you reach your goals faster

Plan and track campaigns consistently across channels
Centralize campaign management and tracking strategies with ChannelMix, which uses a key to map campaign metadata like goals, region, creative and audience across channels

Pace and optimize campaigns mid-flight
Adjust tactics and spend based on how campaigns are pacing towards budget and goals as defined in ChannelMix

Demonstrate campaign ROI with built-in attribution models
Understand how each channel contributes to eCommerce sales with your preferred attribution model—first touch, last touch, linear—so you can adjust or defend budget when you need to


PREDICT FUTURE PERFORMANCE

Predictive models show you where and how much to invest to meet online revenue goals

Understand the customer journey across your marketing channels
Build a data-supported journey of the most common paths that customers follow on their path to purchase, along with the combination of marketing channels most likely to lead them to that point

Distribute marketing dollars where they’ll have the biggest impact
Enter in your planned spend, and ChannelMix will tell you how to distribute budget between your marketing channels to maximize sales


channelmix media optimizer for ecommerce
PREDICT FUTURE PERFORMANCE

Predictive models show you where and how much to invest to meet online revenue goals

Understand the customer journey across your marketing channels
Build a data-supported journey of the most common paths that customers follow on their path to purchase, along with the combination of marketing channels most likely to lead them to that point

Distribute marketing dollars where they’ll have the biggest impact
Enter in your planned spend, and ChannelMix will tell you how to distribute budget between your marketing channels to maximize sales


Our approach

Marketing Analytics-as-a-Service

We know the pain of DIY analytics. Whether you're manually stitching together data or trying to build your own analytics tech stack, it takes time, resources and expertise that most marketing teams just don't have.

With our Analytics-as-a-Service model, you get a complete solution that combines the people, the processes and the technology you need to streamline and scale your ability to develop actionable insights and reporting.

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Request a Solution Demo

Our team is standing by to help you design and evaluate your marketing analytics solution. It starts with a 30-minute solution demo. Schedule yours below.