Lead Generation Analytics Solutions

Integrate your marketing data ecosystem with leading CRMs like Salesforce, NetSuite and HubSpot to tell one performance story for the entire marketing and sales funnel.

Start Solution Evaluation

Lead Generation Analytics Solutions

Integrate your marketing data ecosystem with leading CRMs like Salesforce, NetSuite and HubSpot to tell one performance story for the entire marketing and sales funnel.

Start Solution Evaluation
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Start having data-driven conversations about marketing's impact on the business.

Integrate your marketing data ecosystem with leading CRMs like Salesforce, NetSuite and HubSpot to tell one performance story for the entire marketing and sales funnel.

  • Get daily visibility into marketing performance KPIs
  • Align marketing to sales revenue and customer acquisition goals
  • Attribute leads and sales to campaigns to maximize ROI
  • Optimize targeting strategies and media spend with built in predictive models

Start having data-driven conversations about marketing's impact on the business.

Integrate your marketing data ecosystem with leading CRMs like Salesforce, NetSuite and HubSpot to tell one performance story for the entire marketing and sales funnel.


 

Strategic insights to help you plan, execute and target campaigns that maximize leads and ROI

holistic analytics solutionS built for lead gen marketers

The performance insight you need to maximize ROI and drive business growth

Our portfolio of performance dashboards is built specifically for lead gen marketers to plan and execute campaigns that maximize ROI and align to business goals. 

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Align SALES & MARKETING

Bring marketing and sales data together in one pipeline view

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FORECAST SALES PIPELINE

Plan marketing and sales targets based on budget and acquisition goals

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FORECAST SALES PIPELINE

Plan marketing and sales targets based on budget and acquisition goals

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ATTRIBUTE LEADS & SALES

Understand how marketing channels work together to drive new leads

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PREDICT PERFORMANCE

Calculate lead outcomes based on planned spend and media mix

HOW IT WORKS

The most complete marketing performance dataset, ready for analysis

Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.

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YOUR analytics solution roadmap

Build a foundation for the level of analysis you want to perform

Your solution is deployed using our Marketing Analytics Maturity Curve™, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow. 


YOUR Analytics solution roadmap

Build a foundation for the level of analysis you want to perform

Your solution is deployed using our Marketing Analytics Maturity Curve™, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow. 

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MONITOR ENGAGEMENT ACROSS CHANNELS

Daily reports on source and channel-level performance trends and KPIs

Eliminate manual data preparation
Automatically pull performance data and unify like dimensions and metrics into one cohesive dataset that’s ready for analysis.

Automate daily performance reports
Pipe analysis-ready data into channel-level reports - for search, social, email, traditional media and more - that are updated automatically every single day.

Get a cross-channel view of campaign metrics
Combine all of your source and channel data into a single view that shows the total impact of your marketing campaigns.


ALIGN MARKETING & SALES TO BUSINESS GOALS

One pipeline view that connects marketing to sales

Measure performance of the marketing funnel
Understand how each channel contributes to each stage of your marketing funnel - from spend and impressions to leads and customers.

Demonstrate marketing’s impact on customer acquisition
Connect marketing leads to sales opportunities and wins to better understand and communicate marketing’s effectiveness.

Forecast pipeline and set marketing and sales targets
Calculate expected sales and marketing outcomes based on planned spend, or justify budget based on acquisition goals.


ALIGN MARKETING & SALES TO BUSINESS GOALS

One pipeline view that connects marketing to sales

Measure performance of the marketing funnel
Understand how each channel contributes to each stage of your marketing funnel - from spend and impressions to leads and customers.

Demonstrate marketing’s impact on customer acquisition
Connect marketing leads to sales opportunities and wins to better understand and communicate marketing’s effectiveness.

Forecast pipeline and set marketing and sales targets
Calculate expected sales and marketing outcomes based on planned spend, or justify budget based on acquisition goals.


EXECUTE CAMPAIGNS THAT MAXIMIZE AD DOLLARS

Centralized campaign planning, pacing and optimization to help you reach your goals faster

Plan and track campaigns consistently across channels
Centralize campaign management and tracking strategies with ChannelMix, which uses a key to map campaign metadata like goals, region, creative and audience across channels.

Increase campaign efficiency and effectiveness 
Track progress toward your defined budget and lead goals, so you can adjust and optimize campaign tactics mid-flight. 

Demonstrate campaign ROI with built-in attribution models
Understand how each campaign and channel are contributing to business goals with your preferred attribution model, so you can adjust or defend budget when you need to.


PREDICT FUTURE PERFORMANCE

Predictive models show you where and how much to invest to meet business objectives

Understand the customer journey across your marketing channels
Map a data-supported journey of the most common paths that contacts follow to becoming customers, along with the combination of marketing channels most likely to lead them to that point.

Distribute marketing dollars where they’ll have the biggest impact
Enter in your planned spend, and ChannelMix will tell you how to distribute budget between your marketing channels for maximum impact.


PREDICT FUTURE PERFORMANCE

Predictive models show you where and how much to invest to meet business objectives

Understand the customer journey across your marketing channels
Map a data-supported journey of the most common paths that contacts follow to becoming customers, along with the combination of marketing channels most likely to lead them to that point.

Distribute marketing dollars where they’ll have the biggest impact
Enter in your planned spend, and ChannelMix will tell you how to distribute budget between your marketing channels for maximum impact.


 
Our approach

What makes a solution holistic? 

We know the pain of DIY analytics. Whether you're manually stitching together data or trying to build your own analytics tech stack, it takes time, resources and expertise that most marketing teams just don't have. 

With our Analytics-as-a-Service model, you get a complete solution that combines the people, the processes and the technology you need to streamline and scale your ability to develop actionable insights and reporting. 

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STRATEGIC SUPPORT & SERVICES

Choose the service model that's right for your team

Each of our solutions is supported by a team of analytics experts who handle all the tasks that software isn't designed to do. Our flexible service models ensure an experience tailored to your needs.

Data-as-a-Service

Data is aggregated, stored and structured for you in your very own data warehouse.

Pipe analysis-ready data into your own warehouse or preferred BI tool for analysis.

Self-Service

Data is aggregated, stored and structured for you in your very own data warehouse.

Leverage out-of-the-box visualizations in Power BI or Tableau.

Manage and customize dashboards yourself.

Full-Service

Data is aggregated, stored and structured for you in your very own data warehouse.

Leverage out-of-the-box visualizations in Power BI or Tableau.

Dashboards are managed and customized for you. 

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Get 30 days of automated campaign KPIs tailored to your marketing goals and strategies.

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Start your 30-day solution evaluation

Our team is standing by to help you design and test a lead generation analytics solution. It starts with a 30-minute phone call. Schedule yours below.

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