Solution Spotlight | Marketing Optimization Workbook for Tableau


All-in-one lead generation analytics solution built for Tableau

Get the insights you need to optimize marketing ROI and generate more leads, sales and revenue in one powerful Tableau workbook.

Included in every solution:

  • Plug-and-play Tableau dashboards to measure performance of the entire sales and marketing funnel
  • Automated data integration for marketing and CRM systems
  • Solution configuration and customization by Alight’s team of data experts

Special Offer: 90 Days of Payment-Free Analytics

Tableau customers are eligible to receive 90 days of our lead generation solution at no cost. Just complete the form below to get started!

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LEAD GENERATION REPORTING SOLUTION

The insights you need to optimize marketing for lead generation in one turnkey package.

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Demonstrate marketing's impact on the business

Analyze the efficiency and efficacy of the marketing funnel, from spend and impressions to new leads and customers.

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Get a cross-channel view of the marketing funnel 

Bring data from across marketing channels together for a holistic view of performance for the entire funnel.

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Get a cross-channel view of the marketing funnel 

Bring data from across marketing channels together for a holistic view of performance for the entire funnel.

Explore the dashboard >>

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Forecast lead and sales performance

Use historical performance to determine how much spend is required to hit lead and sales goals.

Calculate ROI and attribute value for each marketing channel

Understand the influence of each marketing channel on lead generation to plan future marketing spend.

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Calculate ROI and attribute value for each marketing channel

Understand the influence of each marketing channel on lead generation to plan future marketing spend.

Explore the dashboard >>

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Plan your channel spend to achieve maximum lead generation and ROI

Built-in predictive models estimate lead generation performance based on the amount you spend in each marketing channel.

Identify and target new market opportunities

Break down marketing performance by region to uncover high-performing or underserved markets.

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Identify and target new market opportunities

Break down marketing performance by region to uncover high-performing or underserved markets.

Explore the dashboard >>

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Manage and optimize campaign performance mid-flight

Measure progress toward campaign goals as they’re in flight, so you can adjust spend for maximum impact.

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Automate reporting for each of your marketing channels

Get daily insight into channel-level performance for your paid and organic marketing activities.

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Automate reporting for each of your marketing channels

Get daily insight into channel-level performance for your paid and organic marketing activities.

Explore the dashboard >>

What Our Users Are Saying
The next generation of marketing analytics

A Perfect Match: Software + Consulting

Alight’s next-generation solutions combine the speed and precision of software with the flexibility and expertise of a consulting engagement for a long-term marketing analytics solution that can be tailored to any company size or industry.

SOFTWARE
  • State-of-the-Art Platform

    ChannelMix automates data workflows for the entire sales and marketing ecosystem

  • Scalable, Flexible Infrastructure

    Unlimited data storage that can pipe into any business intelligence tool

  • Turnkey Reporting & Attribution

    Out-of-the-box dashboards and attribution models jumpstart your analysis

Consulting
  • Expert Data Support Team

    100% US-based support team for onboarding, project requests and troubleshooting

  • Strategic Roadmaps & Playbooks

    Strategy is baked into the partnership to ensure long-term analytics success

  • Solution Customization

    Dashboards and data architecture are customized to fit your specific strategies and business goals

SOFTWARE
  • State-of-the-Art Platform

    ChannelMix automates data workflows for the entire sales and marketing ecosystem

  • Scalable, Flexible Infrastructure

    Unlimited data storage that can pipe into any business intelligence tool

  • Turnkey Reporting & Attribution

    Out-of-the-box dashboards and attribution models jumpstart your analysis

Consulting
  • Expert Data Support Team

    100% US-based support team for onboarding, project requests and troubleshooting

  • Strategic Roadmaps & Playbooks

    Strategy is baked into the partnership to ensure long-term analytics success

  • Solution Customization

    Dashboards and data architecture are customized to fit your specific strategies and business goals

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Ready to Get Started?

Schedule a call with our team.

Get Started