Analytics for Paid Media Managers

Maximize ROAS with a complete analytics solution that enables any marketer to measure and optimize cross-channel marketing campaigns.

Request a Demo

Analytics for Paid Media Managers

Maximize ROAS with a complete analytics solution that enables any marketer to measure and optimize cross-channel marketing campaigns.

Request a Demo
media performance analyticsImage

Start having data-driven conversations about marketing's impact on the business.

Integrate your marketing data ecosystem with leading CRMs like Salesforce, NetSuite and HubSpot to tell one performance story for the entire marketing and sales funnel.

  • Get daily visibility into marketing performance KPIs
  • Align marketing to sales revenue and customer acquisition goals
  • Attribute leads and sales to campaigns to maximize ROI
  • Optimize targeting strategies and media spend with built in predictive models

Start having data-driven conversations about marketing's impact on the business.

Integrate your marketing data ecosystem with leading CRMs like Salesforce, NetSuite and HubSpot to tell one performance story for the entire marketing and sales funnel.


Strategic insights to help you plan, execute and target campaigns that maximize leads and ROI

All the Performance Insight, None of the Prep Work

A complete analytics solution that combines an enterprise-level analytics platform with a suite of media performance dashboards, supported by a team of analytics experts.

channelmix enterprise data management platform

Start seeing the benefits in your first 30 days

Break down data silos

Holistic analysis of the impact of marketing campaigns and channels on business goals

Maximize campaign ROI

Smarter, more efficient media investments for every channel in your marketing mix

Build a SCALABLE foundation

A roadmap for long-term analytics success using our Marketing Analytics Maturity Curve™

Improve data reliability

Accurate, reliable data from your entire data ecosystem is refreshed and available every day

Easily Share insights

A repeatable, predictable process for communicating campaign performance

Fill In Knowledge Gaps

Faster, more complex analysis without requiring additional skills and expertise

Advanced marketing analytics capabilities — no coding or SQL required

You don’t have to be a data scientist to perform advanced analysis like forecasting, attribution and predictive modeling. Alight’s ChannelMix platform supports the full spectrum of analysis today’s marketers depend on.

cross channel paid media report

Eliminate manual data preparation and report builds

ChannelMix automatically aggregates and applies a common data model across your marketing and media platforms, then pipes it into Tableau, Power BI or your preferred visualization tool for analysis.


Analyze media activity and KPIs across channels within a single dashboard

A snapshot of media activity helps you uncover relationships between media spend and marketing KPIs like impressions, clicks, conversions and ROI.


media activity timeline
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Analyze media activity and KPIs across channels within a single dashboard

A snapshot of media activity helps you uncover relationships between media spend and marketing KPIs like impressions, clicks, conversions and ROI.


media conversion forecasting

Forecast media conversions and establish marketing KPI goals

A built-in forecasting tool lets you calculate expected media conversions based on planned spend, or justify budget based on campaign goals.


Link campaigns across platforms

Centralize campaign management and tracking strategies with ChannelMix, using a key to map campaign metadata like goals, region, creative and audience across channels.


campaign tracking with channelmix keys
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Link campaigns across platforms

Centralize campaign management and tracking strategies with ChannelMix, using a key to map campaign metadata like goals, region, creative and audience across channels.


campaign pacing report

Measure performance and pace toward goals while campaigns are in flight

Campaign reporting is live as soon as media data is collected, allowing you to pace toward goals and make data-driven optimizations before the campaign ends.


Measure the impact of media with built-in attribution models

Understand how each channel contributes to campaign goals using your preferred attribution model—first touch, last touch, linear—so you can adjust strategies as needed. 


multi channel attribution report
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Measure the impact of media with built-in attribution models

Understand how each channel contributes to campaign goals using your preferred attribution model—first touch, last touch, linear—so you can adjust strategies as needed. 


media mix modeling tool

Calculate your ideal spend and media mix to maximize campaign ROI

Enter in planned media spend, and ChannelMix will tell you how to distribute budget between marketing channels for maximum impact.


YouR analytics solution roadmap

Where are you on your analytics journey?

Your media performance analytics solution is deployed using our Marketing Analytics Maturity Curve™, a roadmap that ensures the data, tracking and analytics strategy supports the type of analysis you want to perform long-term.

Learn More
YOUR analytics solution roadmap

Build a foundation for the level of analysis you want to perform

Your solution is deployed using our Marketing Analytics Maturity Curve™, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow. 

marketing analytics maturity curve
Our approach

Marketing Analytics-as-a-Service

We know the pain of DIY analytics. Whether you're manually stitching together data or trying to build your own analytics tech stack, it takes time, resources and expertise that can be costly to acquire.

With our Analytics-as-a-Service model, you get a complete solution that combines the platform, support and strategy you need to streamline and scale your ability to develop actionable insights and reporting.

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We solved problems around internal efficiencies by partnering with ChannelMix to handle the aggregation for us. It allowed for us to have automated refreshes of our data and to roll out dashboards that would not have been sustainable otherwise.

MEGHAN D, ANALYTICS MANAGER

Read ChannelMix reviews on G2
STRATEGIC SUPPORT & SERVICES

Choose the service model that's right for your team

Each of our solutions is supported by a team of analytics experts who handle all the tasks that software isn't designed to do. Our flexible service models ensure an experience tailored to your needs.

Data-as-a-Service

Data is aggregated, stored and structured for you in your very own data warehouse.

Pipe analysis-ready data into your own warehouse or preferred BI tool for analysis.

Self-Service

Data is aggregated, stored and structured for you in your very own data warehouse.

Leverage out-of-the-box visualizations in Power BI or Tableau.

Manage and customize dashboards yourself.

Full-Service

Data is aggregated, stored and structured for you in your very own data warehouse.

Leverage out-of-the-box visualizations in Power BI or Tableau.

Dashboards are managed and customized for you. 

Request a Solution Demo

Our team is standing by to help you design and evaluate your marketing analytics solution. It starts with a 30-minute solution demo. Schedule yours below.