Paid Media Analytics Solutions

Bring together all your paid media — display ads, search, social and more — for total control and visibility of cross-channel performance. 

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Paid Media Analytics Solutions

Bring together all your paid media — display, search, social and more — for total control and visibility of cross-channel performance. 

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paid media analytics dashboard Image
MONITOR ENGAGEMENT ACROSS CHANNELS

How are audiences engaging with marketing across channels?

Eliminate manual data preparation
Automatically pull media performance data and unify like dimensions and metrics into one cohesive dataset that’s ready for analysis.

Automate daily performance reports
Pipe analysis-ready data into channel-level marketing dashboards - for search, social, email, traditional media and more - that are updated automatically every single day.

Get a cross-channel view of campaign metrics
Combine all of your source and channel data into a single view that shows the total impact of your marketing campaigns.


Measure Total Paid Performance

How are my KPIs trending over time for all channels? How much did I spend to get a conversion?

Report on paid media performance — cost, impressions, clicks and conversions — across all your paid media channels.


paid media analytics campaign kpis
paid media analytics campaign kpis
Measure Total Paid Performance

How are my KPIs trending over time for all channels? How much did I spend to get a conversion?

Report on paid media performance — cost, impressions, clicks and conversions — across all your paid media channels.


paid media analytics dashboard filters
Put Results in Context 

What were our highest-performing campaigns or channels? How do the latest results compare to the previous quarter?

Break out performance by channel, campaign and data source, and study results by day, week, month or quarter.


Explore the Relationship Between KPIs 

Do more impressions lead to more conversions? How does spend impact other key metrics?

Compare and contrast key metrics over time and see if there are correlations between them.


paid media analytics metric comparison
paid media analytics metric comparison
Explore the Relationship Between KPIs 

Do more impressions lead to more conversions? How does spend impact other key metrics?

Compare and contrast key metrics over time and see if there are correlations between them.


The Marketing Analytics Maturity Curve™

Build a foundation for the level of analysis you want to perform

Your solution is deployed using the Marketing Analytics Maturity Curve™, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow. 

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THE MARKETING ANALYTICS MATURITY CURVE

Build a foundation for the level of analysis you want to perform

Your solution is deployed using our Marketing Analytics Maturity Curve, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow. 

Learn More
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HOW IT WORKS

All of the performance insight, none of the prep work

Data from across your marketing and media ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.

automated reporting and data workflow
 
Our approach

What makes a solution holistic? 

We know the pain of DIY analytics. Whether you're manually stitching together data or trying to build your own analytics tech stack, it takes time, resources and expertise that most marketing teams just don't have. 

With our Analytics-as-a-Service model, you get a complete solution that combines the people, the processes and the technology you need to streamline and scale your ability to develop actionable insights and reporting. 

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STRATEGIC SUPPORT & SERVICES

Choose the service model that's right for your team

Each of our solutions is supported by a team of analytics experts who handle all the tasks that software isn't designed to do. Our flexible service models ensure an experience tailored to your needs.

Data-as-a-Service

Data is aggregated, stored and structured for you in your very own data warehouse.

Pipe analysis-ready data into your own warehouse or preferred BI tool for analysis.

Self-Service

Data is aggregated, stored and structured for you in your very own data warehouse.

Leverage out-of-the-box visualizations in Power BI or Tableau.

Manage and customize dashboards yourself.

Full-Service

Data is aggregated, stored and structured for you in your very own data warehouse.

Leverage out-of-the-box visualizations in Power BI or Tableau.

Dashboards are managed and customized for you. 

Start your 30-day solution evaluation

Our team is standing by to help you design and test a paid media analytics solution. It starts with a 30-minute phone call. 

Request evaluation