Plan Your Marketing
Mix & Predict ROI

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Predictive Modeling for Marketers

Apply machine learning models to predict return on marketing investments so you can optimize your marketing mix.

Calculate True Channel Value™ for Your Media Mix

Putting your historical performance data through ChannelMix's machine-learning model, you'll have a clear picture of the impact each of your marketing channels has.

Optimize Your Marketing Mix to Maximize Results

Using the True Channel Value™ for your marketing mix, ChannelMix will spread your budget out across channels to show you how much and where to spend to maximize ROI.

Predict ROI for Your Marketing Budget & Allocation

Plan your own marketing mix and the ChannelMix modeling engine will predict business outcomes based on each scenario. 

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Dashboards That Tell You Exactly Where to Spend Your Marketing Dollars

The ChannelMix modeling engine calculates your ideal marketing mix based on available budget and historical performance for exploration in a dashboard built for Tableau.

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Included in Every Solution

  • ChannelMix Web App & Reporting Portal

    This is where you'll set up and manage data connections and view your performance dashboards.

  • Unlimited Data Sources & Storage

    Connect to any media, marketing or sales data source and store in your own RedShift instance.

  • Unlimited ChannelMix Users

    Grant and manage permissions for your team or outside vendors who may need to authenticate or manage data connections.

  • Marketing Performance Dashboards

    Analyze marketing performance across sources and channels using Tableau or Power BI.

  • 1 Tableau or Power BI Viewer License

    Your solution includes a complimentary viewer license for the ChannelMix Reporting Portal.

  • Solution Onboarding & Training

    Your account team will be with you from day one to ensure your solution is configured and implemented correctly

We're now able to look at our marketing data in a unified view and that is creating value and efficiencies.

MICHELLE K, ANALYTICS MANAGER

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Request a Solution Demo

Our team is standing by to help you design and evaluate your marketing analytics solution. It starts with a 45-minute solution demo. Schedule yours below.