TABLEAU FOR MARKETERS


Professional Tableau training for marketers from marketers

Next session starts 4Q 2017



MARKETING ANALYTICS ACADEMY

Learn to build and optimize marketing performance reports in Tableau

10 weeks for $949

WHAT IS MARKETING ANALYTICS ACADEMY?
Marketing Analytics Academy is Alight Analytics’ online training program for marketing professionals. Sessions are led by real-world marketing analysts.

Overview

  • The world’s first Tableau training program designed exclusively for marketers.
  • Learn to create powerful, easy-to-understand dashboards and visualizations in Tableau.
  • Hands-on Tableau instruction using real marketing channel data from online and offline media sources — TV, AdWords, Facebook, MailChimp, Sizmek and many more.
  • Professional training led by marketing analysts with real-world experience serving brands and agencies.
  • Based on Alight Analytics’ long-running training program for clients — now available to all marketers.

Syllabus

Week 1: Constructing a Measurement Strategy
All good reports start with a plan. Learn the structure to bring your teams together and define your strategy.
Week 2: Campaign Tracking Across Marketing Channels 
Without consistent campaign tracking, your data won’t aggregate properly. We’ll show you how best practices across channels and tools.
Week 3: Designing Your Data Strategy
The most frequently overlooked step in creating accurate, insightful and sustainable reporting. Figure out a plan to bring your siloed data together.
Week 4: Tableau User Fundamentals 
The basics marketers need to know to build and manage reporting in Tableau.
Week 5: Dashboard Design Fundamentals 
Get real-life use cases, specific for marketing, for creating dynamic, insightful reporting.
Week 6: Quality Assurance for the Analyst 
The last thing you want is inaccurate, untrustworthy data. Learn the right way to check it.
Week 7: Data Connection Fundamentals
Best practices for connecting and managing your marketing data inside Tableau.
Week 8: Beginner Calculations 
From Email Click-to-Open Rate to Average Order Value, and Return on Ad Spend, all the calcs you will need to be successful.
Week 9: Distributing Your Reports
Options for getting the right data in the right hands at the right time. Ensure your reports are optimized for your audience.
Week 10: Building a Media Performance Dashboard
Reporting nirvana. See all your media data together, in one report. Finally.

Free: Essential Tableau Calculations for Marketers

Curious about Marketing Analytics Academy? Check out this sample of our curriculum.