Professional Tableau training for marketers from marketers

Next session starts 4Q 2017


Learn to build and optimize marketing performance reports in Tableau

10 weeks for $949

Marketing Analytics Academy is Alight Analytics’ online training program for marketing professionals. Sessions are led by real-world marketing analysts.


  • The world’s first Tableau training program designed exclusively for marketers.
  • Learn to create powerful, easy-to-understand dashboards and visualizations in Tableau.
  • Hands-on Tableau instruction using real marketing channel data from online and offline media sources — TV, AdWords, Facebook, MailChimp, Sizmek and many more.
  • Professional training led by marketing analysts with real-world experience serving brands and agencies.
  • Based on Alight Analytics’ long-running training program for clients — now available to all marketers.


Week 1: Constructing a Measurement Strategy
All good reports start with a plan. Learn the structure to bring your teams together and define your strategy.
Week 2: Campaign Tracking Across Marketing Channels 
Without consistent campaign tracking, your data won’t aggregate properly. We’ll show you how best practices across channels and tools.
Week 3: Designing Your Data Strategy
The most frequently overlooked step in creating accurate, insightful and sustainable reporting. Figure out a plan to bring your siloed data together.
Week 4: Tableau User Fundamentals 
The basics marketers need to know to build and manage reporting in Tableau.
Week 5: Dashboard Design Fundamentals 
Get real-life use cases, specific for marketing, for creating dynamic, insightful reporting.
Week 6: Quality Assurance for the Analyst 
The last thing you want is inaccurate, untrustworthy data. Learn the right way to check it.
Week 7: Data Connection Fundamentals
Best practices for connecting and managing your marketing data inside Tableau.
Week 8: Beginner Calculations 
From Email Click-to-Open Rate to Average Order Value, and Return on Ad Spend, all the calcs you will need to be successful.
Week 9: Distributing Your Reports
Options for getting the right data in the right hands at the right time. Ensure your reports are optimized for your audience.
Week 10: Building a Media Performance Dashboard
Reporting nirvana. See all your media data together, in one report. Finally.

Free: Essential Tableau Calculations for Marketers

Curious about Marketing Analytics Academy? Check out this sample of our curriculum.