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Marketing Analytics: What Facebook and Instagram’s New Rules Mean for Your Team

April 13, 2018 by Matt Hertig

Mark Zuckerberg isn’t the only person having a challenging month. Because of the Cambridge Analytica controversy, Facebook and Instagram have implemented significant changes in how they allow third parties to access data on their platforms. The end goal is noble — stronger privacy protections for the average user — but the abrupt rollout blindsided many… Read More »

Filed Under: TrendingTagged With: API, Facebook, social media

A Peek Into How Alight Pulls Your Data

April 22, 2016 by Lauren Johnson

For marketers, there are a vast number of tools (media and ad management platforms, social networks, CRM systems, etc.) that can be used every day to make your life easier. That is until you actually have to go behind the scenes and get the numbers. Data collection can be a messy, lengthy, and mind-numbing process. It is all… Read More »

Filed Under: Alight Insights, Marketing Data ManagementTagged With: API

Tackling the Marketing Measurement Challenge: Option 3 – Do-It-Yourself Data Aggregation Tools

October 26, 2015 by Matt Hertig

For anyone that has been in the marketing industry for a while, you’ve no doubt noticed the explosion in the marketing technology landscape. It seems there are ever-increasing numbers of social media, content marketing, influence marketing, SEO, and performance and analytics platforms cropping up at every turn. (As of 2015 alone, there are over 2,000… Read More »

Filed Under: Alight Insights, Analytics for Marketers, Marketing Data Management, Marketing MeasurementTagged With: analytics software, API, data aggregation, diy analytics

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