Mark Zuckerberg isn’t the only person having a challenging month. Because of the Cambridge Analytica controversy, Facebook and Instagram have implemented significant changes in how they allow third parties to access data on their platforms. The end goal is noble — stronger privacy protections for the average user — but the abrupt rollout blindsided many… Read More »
A Peek into how Alight Pulls your Data
For marketers, there are a vast number of tools (media and ad management platforms, social networks, CRM systems, etc.) that can be used every day to make your life easier. That is until you actually have to go behind the scenes and get the numbers. Data collection can be a messy, lengthy, and mind-numbing process. It is all… Read More »
Tackling the Marketing Measurement Challenge: Option 3 – Do-It-Yourself Data Aggregation Tools
For anyone that has been in the marketing industry for a while, you’ve no doubt noticed the explosion in the marketing technology landscape. It seems there are ever-increasing numbers of social media, content marketing, influence marketing, SEO, and performance and analytics platforms cropping up at every turn. (As of 2015 alone, there are over 2,000… Read More »
