Alight Analytics Automates a Manual Process with Its New File Uploader for ChannelMix

James Hart Press Releases, Software Release

KANSAS CITY, MO—Alight Analytics, an industry-leading marketing data aggregation firm based in Kansas City, today announced it has released an advanced file upload system for its ChannelMix platform. With this technological innovation, ChannelMix becomes one of the industry’s only platforms to seamlessly accept and integrate …

How Agencies Win with ChannelMix

Matt Hertig Alight Insights

Matt Hertig, Alight Analytics’ co-founder, recently spoke with TAAN President, Peter Gerritsen, about the data and analytics challenges facing the vast majority of marketing agencies today. In this short clip, Matt details how agencies are currently spending most of their time gathering data from source systems when performing …

Alight Analytics Releases Revolutionary Analysis Platform, ChannelMix Self-Service

James Hart Marketing Data Management, Press Releases Leave a Comment

KANSAS CITY, MO—Alight Analytics, an industry leading marketing analytics firm, today announced the release of the revolutionary marketing analysis solution, ChannelMix Self-Service, designed to aggregate marketing performance data in a cloud hosted data warehouse and allow users to build their own custom reports on the …

Alight Analytics Launches First-Of-Its-Kind Marketing Data Aggregation Platform

James Hart Press Releases Leave a Comment

ChannelMix Feed Brings the Power of Integrated Marketing Performance Data In-House KANSAS CITY, MO—Industry pioneering marketing analytics firm, Alight Analytics, today announced the first-of-its-kind marketing data aggregation platform, ChannelMix Feed, that will allow organizations to bring their aggregated, cleansed marketing performance data in-house, into their …