The ChannelMix marketing intelligence platform now offers a seamless connection to TrendKite, a leading source for digital PR analytics.
Alight Analytics is proud to add two new data sources to ChannelMix’s ever-growing library of connections: CreatorIQ and Invoca.
Jared Sloan of the Insight Group, a division of Alight Analytics, takes viewers through the process of connecting to Tableau with ChannelMix. Want more great tips and tutorials? Subscribe to our YouTube channel!
Upgrades will expand users’ ability to manage, study their marketing data. Alight Analytics — the creator of ChannelMix, the world’s first data aggregation engine for marketers — has announced the latest set of upgrades to its ChannelMix Control Center. As a result, users will find it simpler than ever to manage their media data and… Read More »
Because we (and every other marketer on the planet) needed a solution that made reporting on media data simpler, faster and more accurate. And, until ChannelMix came along, nobody had created anything that came close to meeting that need. We know. We looked. The Data Death March Back in 2007, when Alight Analytics first launched,… Read More »
KANSAS CITY, MO—Alight Analytics, an industry-leading marketing data aggregation firm based in Kansas City, today announced it has released an advanced file upload system for its ChannelMix platform. With this technological innovation, ChannelMix becomes one of the industry’s only platforms to seamlessly accept and integrate data from unstructured marketing sources. As not all marketing channel… Read More »
Not all marketing data sources have an API, or an automated method for extracting data from their systems. Sometimes data is “unstructured” and lives in file formats like csv or Excel, and is not part of an automated data connection like an API. ChannelMix, Alight’s marketing data aggregation platform, has always accepted these unstructured file… Read More »
Matt Hertig, Alight Analytics co-founder, recently spoke with TAAN President, Peter Gerritsen, about the data and analytics challenges facing the vast majority of marketing agencies today. In this short clip, Matt details how agencies are currently spending most of their time gathering data from source systems when performing analysis for their clients. This unrepeatable, unscalable process he calls… Read More »
KANSAS CITY, MO—Alight Analytics, an industry leading marketing analytics firm, today announced the release of the revolutionary marketing analysis solution, ChannelMix Self-Service, designed to aggregate marketing performance data in a cloud hosted data warehouse and allow users to build their own custom reports on the fly. With ChannelMix Self-Service, organizations can aggregate data from virtually… Read More »
ChannelMix Feed Brings the Power of Integrated Marketing Performance Data In-House KANSAS CITY, MO—Industry pioneering marketing analytics firm, Alight Analytics, today announced the first-of-its-kind marketing data aggregation platform, ChannelMix Feed, that will allow organizations to bring their aggregated, cleansed marketing performance data in-house, into their own data warehouses, for unlimited reporting, modeling and analysis activities…. Read More »