Ryan Ptomey of the Insight Group, a division of Alight Analytics, shows you how to set up event tags on your website button using Google Tag Manager. Want more great tips and tutorials? Subscribe to our YouTube channel!
A marketing strategy is as important to a business as a strategy from any other unit. And likewise, it should be informed and measured by reliable data and analysis. At Alight Analytics, we help marketers round these strategies into form. We have the tools to monitor data about marketing channels and to understand the response to… Read More »
Google Anaytics is great. What marketer doesn’t want to have a bunch of data that maps out exactly how users interact with their site? When implemented correctly, there is SO much data that can be rolled up into the interface. And as if Google wanted to say; “No big deal. It should be every marketer’s natural… Read More »
We work with a lot of large ecommerce clients, helping them with Google Analytics strategy, collecting marketing partner data for dashboard reporting, and deep analysis of their site (and business) performance. E-commerce retailers are in a position that comes with significant benefits because they’ve got a direct driver to sales. This just so happens to… Read More »