A data silo is a collection of data that is kept separate and self-contained, making it difficult for others to access. And that’s contrary to the whole idea of customer journey analytics.
Want to optimize your ecommerce customer acquisition? Here’s a quick guide to last click attribution and more effective attribution models.
more marketers are using customer journey maps and customer journey analytics to optimize the buying experience and uncover hidden problems in the sales and marketing funnel.
For ecommerce businesses looking to better understand and engage their customers, nothing holds more promise than customer journey analytics.
Watch a snippet of Matt Hertig’s provocative talk, “The First Rule of Marketing Analytics: Forget the Customer.” In this video, he explains that the customer journey is no longer linear: neither should be our means to understand it.
Google Anaytics is great. What marketer doesn’t want to have a bunch of data that maps out exactly how users interact with their site? When implemented correctly, there is SO much data that can be rolled up into the interface. And as if Google wanted to say; “No big deal. It should be every marketer’s natural… Read More »