Watch a snippet of Matt Hertig’s provocative talk, “The First Rule of Marketing Analytics: Forget the Customer.” In this video, he explains that the customer journey is no longer linear: neither should be our means to understand it.
Google Anaytics is great. What marketer doesn’t want to have a bunch of data that maps out exactly how users interact with their site? When implemented correctly, there is SO much data that can be rolled up into the interface. And as if Google wanted to say; “No big deal. It should be every marketer’s natural… Read More »