Tackling the Marketing Measurement Challenge: Option 3 – Do-It-Yourself Data Aggregation Tools

Matt Hertig Alight Insights, Analytics for Marketers, Marketing Data Management, Marketing Measurement

For anyone that has been in the marketing industry for a while, you’ve no doubt noticed the explosion in the marketing technology landscape. It seems there are ever-increasing numbers of social media, content marketing, influence marketing, SEO, and performance and analytics platforms cropping up at …

Alight Analytics Releases Revolutionary Analysis Platform, ChannelMix Self-Service

James Hart Marketing Data Management, Press Releases Leave a Comment

KANSAS CITY, MO—Alight Analytics, an industry leading marketing analytics firm, today announced the release of the revolutionary marketing analysis solution, ChannelMix Self-Service, designed to aggregate marketing performance data in a cloud hosted data warehouse and allow users to build their own custom reports on the …

Alight Analytics Launches First-Of-Its-Kind Marketing Data Aggregation Platform

James Hart Press Releases Leave a Comment

ChannelMix Feed Brings the Power of Integrated Marketing Performance Data In-House KANSAS CITY, MO—Industry pioneering marketing analytics firm, Alight Analytics, today announced the first-of-its-kind marketing data aggregation platform, ChannelMix Feed, that will allow organizations to bring their aggregated, cleansed marketing performance data in-house, into their …

Alight Analytics launches new marketing channel attribution platform, ChannelMix

Matt Hertig Marketing Data Management, Press Releases Leave a Comment

KANSAS CITY, MO – Alight Analytics announced today the launch of its new marketing channel attribution platform, ChannelMix, built to simplify marketing analytics.   ChannelMix delivers a single source of truth from which all team members and agencies build upon to enhance and optimize marketing …