Tackling the Marketing Measurement Challenge: Option 3 – Do-It-Yourself Data Aggregation Tools

Matt Hertig Alight Insights, Analytics for Marketers, Marketing Data Management, Marketing Measurement

For anyone that has been in the marketing industry for a while, you’ve no doubt noticed the explosion in the marketing technology landscape. It seems there are ever-increasing numbers of social media, content marketing, influence marketing, SEO, and performance and analytics platforms cropping up at …

Tackling the Marketing Measurement Challenge: Option 2 – Online Dashboard Solutions

Matt Hertig Alight Insights, Analytics for Marketers, Marketing Measurement

Online dashboard solutions have grown in popularity over the past five years as simple, cost effective way to deliver automated dashboards. This type of solution is designed to allow marketers to connect directly to various types of common systems such as Facebook and Google Analytics …