You’re dying to get into marketing analytics, as everyone says data is the next big thing, right? But, being as it’s such a new industry, you don’t know what you don’t know. For your best chance of getting hired at Alight Analytics, brush up on these skills: Marketing Data Sources – Have an understanding of where… Read More »
Thanks to our good friends at the IRS, the word “audit” tends to dredge up unpleasant feelings for the average person. But smart marketers know the value of asking an expert to take a second look at their marketing analytics. Here at Alight, we regularly perform audits of an agency or brand’s Google Analytics implementation… Read More »
Ryan Ptomey of the Insight Group, a division of Alight Analytics, shows you how to set up event tags on your website button using Google Tag Manager. Want more great tips and tutorials? Subscribe to our YouTube channel!
Wouldn’t it be nice if you could simply ask Google Analytics a question? The same way you pose a query to Google Search? Good news: Google has launched a new tool inside Analytics that lets you do just that. You can find this new “Intelligence” feature in GA’s app and its desktop version. If you… Read More »
Google Analytics is a powerful tool for understanding how your digital marketing is performing. But sometimes, when you modify or filter a standard report inside Google Analytics, you may notice that the numbers no longer add up. That’s one question we get sometimes from our clients, who notice a difference between the perfected data we… Read More »
Ryan Ptomey of the Insight Group, a division of Alight Analytics, shows you the process for using lookup tables to differentiate Google Analytics UAs in Google Tag Manager. Want more great tips and tutorials? Subscribe to our YouTube channel!
In this brief tutorial video, Alight Analytics Client Solution Specialist Ryan Ptomey explains how to use CSS selectors to speed up tagging in Google Tag Manager.
If you’ve got a lot of site traffic then you’ve more than likely experienced sampling in your Google Analytics reports. Typical solutions to solve this issue include Google Analytics Premium, filtered views, or changing data ranges. Premium can be the right solution, but only if you really need the other features it offers. Being forced… Read More »
Let’s assume for a minute that you are using Google Analytics on your website. And let’s also assume that you are doing paid advertising in other marketing channels such as Facebook, Bing and/or LinkedIn and you would like to know the ROI for these marketing channel investments. The question becomes, is uploading the data into… Read More »
We’re a Google Analytics shop here at Alight Analytics. We’ve implemented Google Analytics on hundreds of sites. We’ve been a Google Analytics Certified Partner and Premium Reseller for a number of years. And just recently—not to toot our own horn—we’ve also become a Google Analytics Apps provider. So, we’re sharing our top 5 tips for… Read More »