Ryan Ptomey of the Insight Group, a division of Alight Analytics, shows you how to set up event tags on your website button using Google Tag Manager. Want more great tips and tutorials? Subscribe to our YouTube channel!
Ryan Ptomey of the Insight Group, a division of Alight Analytics, shows you the process for using lookup tables to differentiate Google Analytics UAs in Google Tag Manager. Want more great tips and tutorials? Subscribe to our YouTube channel!
In this brief tutorial video, Alight Analytics Client Solution Specialist Ryan Ptomey explains how to use CSS selectors to speed up tagging in Google Tag Manager.
Google Tag Manager (GTM) provides a set of predefined macros that are available to use within a GTM container. These macros are name-value pairs whose populated values can be used to setup tags and rules. The list of predefined auto-event variable macros currently provided within a newly created GTM container is as follows: element element… Read More »
As online marketing technology progresses, so do the number of tags that must be implemented onto a website. These marketing tags can serve a number of different purposes, all of which can be critical in growing your business. Many sites will have tags for site analytics, paid search, an affiliate network, remarketing, display advertising, and… Read More »