Too many marketers are using the wrong type of dashboard for their particular job.
Good data quality is the foundation of your marketing dashboard’s success. Here’s to spot problems and prevent them from occurring in the first place.
It might take a little time to identify the right marketing KPIs for your dashboard, but it’s an investment that will pay huge returns for the people using the visualization.
There are several ways you can make your marketing dashboards so helpful and attractive that users keep coming back to them.
The best marketing dashboards help you answer the big questions about your marketing performance and, ultimately, your business.
Believe it: You can have advanced dashboards without the pain of constructing them.
A marketing dashboard is a report that presents data on key performance indicators (KPIs) through a series of visualizations — bar graphs, pie charts, scatter plots, etc. That way, nontechnical users like your CMO or clients can easily understand what the data is saying and …
Use the inverted pyramid to build easy-to-understand vizzes without sacrificing depth. Taylor Rodgers shares great advice about marketing dashboard design.