Here’s what brands need to do to evolve their analytics. When it comes to marketing analytics, it can be tricky for companies in any industry to find an approach that suits their unique needs. But sports brands — whether you’re talking about teams, leagues or conferences — face three especially big challenges. 1. So Much… Read More »
Dan Duncan of the Insight Group, a division of Alight Analytics, shows you how to change metrics in Tableau using parameter selection. You can save space and give users more options and interactivity within reports and visualizations. Want more great tips and tutorials? Subscribe to our YouTube channel!
Not sure how to measure success on Facebook? Start with 10 actionable Facebook metrics to show you how your content strategy is performing (or to help create a strategy), what your editorial calendar should be and where you should focus your effort to get more fans. 1. Number of Likes Month over month look for… Read More »