We’re easily the longest existing marketing data aggregation company in the industry, with nearly a decade of experience. And in that time we’ve spoken to hundreds (if not thousands) of people looking to solve their data problem. However, the individuals most interested in our marketing data aggregation platform, ChannelMix, are never the ones cutting the… Read More »
During his recent speaking engagement at the Dallas Digital Summit, Matt Hertig, Alight Analytics Co-Founder, was interviewed by Shama Hyder for a segment on measuring marketing ROI. In this interview, you will discover techniques to help improve your marketing strategy, and determine which campaigns and tactics are working.
A marketing strategy is as important to a business as a strategy from any other unit. And likewise, it should be informed and measured by reliable data and analysis. At Alight Analytics, we help marketers round these strategies into form. We have the tools to monitor data about marketing channels and to understand the response to… Read More »
If you’re a marketer, there’s a possibility you’ve been asked, likely in the absence of any reality, this infuriating question by a salesperson: “what is it you do here again?” Salespeople live in a world between the brass tacks of success or failure. You hit your quota, or you don’t. You contribute to the company,… Read More »
What would you do with a million dollars? With a million dollars, I can think of a lot of things to do. Invest in my kids college, pay-off the house, take a nice trip, buy a house on the beach, well I could go on. My point is, I can answer that question pretty quickly… Read More »
If you look closely, most marketing organizations have fallen into the “herd” mentality, blindly following the latest trends that are hot in today’s marketing ecosystem. The leader of this herd is whoever is beating the loudest drum about creating attention for the “next big thing” that will transform your marketing strategy. In our haste to… Read More »