Mark Zuckerberg isn’t the only person having a challenging month. Because of the Cambridge Analytica controversy, Facebook and Instagram have implemented significant changes in how they allow third parties to access data on their platforms. The end goal is noble — stronger privacy protections for the average user — but the abrupt rollout blindsided many… Read More »
3 Reasons Why Marketing Analytics Is Different for Sports Brands
Here’s what brands need to do to evolve their analytics. When it comes to marketing analytics, it can be tricky for companies in any industry to find an approach that suits their unique needs. But sports brands — whether you’re talking about teams, leagues or conferences — face three especially big challenges. 1. So Much… Read More »
10 Must-Have Facebook Metrics
Not sure how to measure success on Facebook? Start with 10 actionable Facebook metrics to show you how your content strategy is performing (or to help create a strategy), what your editorial calendar should be and where you should focus your effort to get more fans. 1. Number of Likes Month over month look for… Read More »
