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Marketing Analytics: What Facebook and Instagram’s New Rules Mean for Your Team

April 13, 2018 by Matt Hertig

Mark Zuckerberg isn’t the only person having a challenging month. Because of the Cambridge Analytica controversy, Facebook and Instagram have implemented significant changes in how they allow third parties to access data on their platforms. The end goal is noble — stronger privacy protections for the average user — but the abrupt rollout blindsided many… Read More »

Filed Under: TrendingTagged With: API, Facebook, social media

3 Reasons Why Marketing Analytics Is Different for Sports Brands

March 14, 2018 by James Hart

Sports Marketing Analytics Solution is perfect for basketball brands.

Here’s what brands need to do to evolve their analytics. When it comes to marketing analytics, it can be tricky for companies in any industry to find an approach that suits their unique needs. But sports brands — whether you’re talking about teams, leagues or conferences — face three especially big challenges. 1. So Much… Read More »

Filed Under: Analytics for MarketersTagged With: metrics, social media, sports marketing

10 Must-Have Facebook Metrics

February 6, 2014 by Michelle Jacobs

Not sure how to measure success on Facebook? Start with 10 actionable Facebook metrics to show you how your content strategy is performing (or to help create a strategy), what your editorial calendar should be and where you should focus your effort to get more fans. 1. Number of Likes Month over month look for… Read More »

Filed Under: Alight Insights, Marketing MeasurementTagged With: Facebook, metrics, social media

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