Here’s what brands need to do to evolve their analytics. When it comes to marketing analytics, it can be tricky for companies in any industry to find an approach that suits their unique needs. But sports brands — whether you’re talking about teams, leagues or conferences — face three especially big challenges. 1. So Much… Read More »
Alight Analytics Changes the Game With Its New Sports Marketing Analytics Solution
The Kansas City Business Journal interviews Alight’s Matt Hertig and Michelle Jacobs. We’re excited to introduce a powerful new product we’ve been building over the last several months: Alight Analytics’ Sports Marketing Analytics Solution. There’s a huge need for a product like this. Because their fans are so engaged across dozens of channels, the largest… Read More »
