• Skip to content
  • Skip to primary sidebar
Alight Analytics logo

Alight Analytics

Marketing Data Aggregation | Analytics Services

sports marketing

3 Reasons Why Marketing Analytics Is Different for Sports Brands

March 14, 2018 by James Hart

Sports Marketing Analytics Solution is perfect for basketball brands.

Here’s what brands need to do to evolve their analytics. When it comes to marketing analytics, it can be tricky for companies in any industry to find an approach that suits their unique needs. But sports brands — whether you’re talking about teams, leagues or conferences — face three especially big challenges. 1. So Much… Read More »

Filed Under: Analytics for MarketersTagged With: metrics, social media, sports marketing

Alight Analytics Changes the Game With Its New Sports Marketing Analytics Solution

February 27, 2018 by James Hart

The Kansas City Business Journal interviews Alight’s Matt Hertig and Michelle Jacobs. We’re excited to introduce a powerful new product we’ve been building over the last several months: Alight Analytics’ Sports Marketing Analytics Solution. There’s a huge need for a product like this. Because their fans are so engaged across dozens of channels, the largest… Read More »

Filed Under: Press MentionsTagged With: sports marketing

Primary Sidebar

Subscribe to Our Newsletter

  • This field is for validation purposes and should be left unchanged.

Archives

Categories

  • Alight Insights
  • Analytics for Marketers
  • Awards
  • Career in Analytics
  • Client Announcements
  • Events
  • Google Analytics Support
  • Marketing Data Management
  • Marketing Measurement
  • Press Mentions
  • Press Releases
  • Software Release
  • Speaking
  • Spotlight
  • Tableau Best Practices
  • Trending
  • Careers
  • Privacy
  • Sitemap
  • Contact Us

1100 Main Street, Suite 1700, Kansas City, MO 64105
© 2019 Alight Analytics

Alight Analytics - Referral Program

  • I am... * Required
  • Tell Us About Yourself

  • Name * Required
  • Who would you like to refer?

  • Contact Name * Required
  • Company Type * Required

ChannelMix Login

    Alight Analytics
    Ready to Meet?
    • Home
    • Platform
      • ChannelMix Overview
      • ChannelMix Control Center
      • ChannelMix OneView
      • Quick-Start Dashboards
      • Data Sources
      • Integrations
    • Services
      • Services Overview
      • Marketing Analytics Playbook
      • Google Analytics
      • Reporting & Visualization
      • Attribution & Modeling
    • Industries
      • Agriculture
      • CPG
      • Financial
      • Franchises
      • Full-Service Agencies
      • Healthcare
      • Insurance
      • Media Agencies
      • Retail/eCommerce
      • Sports & Entertainment
    • Resources
      • Library
      • Blog
      • Webinars
      • 2020 Buyers Guide
    • About
      • Our Story
      • Leadership
      • Guiding Principles
      • News
      • Careers
      • Contact Us
      • Marketing Analytics Strategy Summit
    Alight Analytics
    Platform
    • ChannelMix Overview
    • ChannelMix Control Center
    • Data Sources
    • Integrations
    Services
    • Services Overview
    • Marketing Analytics Playbook
    • Google Analytics
    • Reporting & Visualization
    • Attribution & Modeling
    Resources
    • Resources
    • Blog
    • News
    • Marketing Analytics Careers
    • Careers
    • Privacy
    • Sitemap
    • Contact Us
    Alight Analytics
    Ready to Meet?
    • Home
    • Platform
      • ChannelMix Overview
      • ChannelMix Control Center
      • ChannelMix OneView
      • Quick-Start Dashboards
      • Data Sources
      • Integrations
    • Services
      • Services Overview
      • Marketing Analytics Playbook
      • Google Analytics
      • Reporting & Visualization
      • Attribution & Modeling
    • Industries
      • Agriculture
      • CPG
      • Financial
      • Franchises
      • Full-Service Agencies
      • Healthcare
      • Insurance
      • Media Agencies
      • Retail/eCommerce
      • Sports & Entertainment
    • Resources
      • Library
      • Blog
      • Webinars
      • 2020 Buyers Guide
    • About
      • Our Story
      • Leadership
      • Guiding Principles
      • News
      • Careers
      • Contact Us
      • Marketing Analytics Strategy Summit