Ryan Ptomey of the Insight Group, a division of Alight Analytics, shows you how to set up event tags on your website button using Google Tag Manager. Want more great tips and tutorials? Subscribe to our YouTube channel!
We work with a lot of large ecommerce clients, helping them with Google Analytics strategy, collecting marketing partner data for dashboard reporting, and deep analysis of their site (and business) performance. E-commerce retailers are in a position that comes with significant benefits because they’ve got a direct driver to sales. This just so happens to… Read More »
A/B testing — why even consider it? To put it simply: because we’re wrong – about 80 percent of the time, according to some estimates. We all know the marketing manager who fancies herself a Web designer. Or the business unit leader who can’t make up his mind on which hero image he wants to… Read More »
From our experience with Fortune 500 companies, Omniture SiteCatalyst (now Adobe SiteCatalyst) has always been king. In many regards, the king has been dethroned. SiteCatalyst, along with the entire Adobe Online Marketing Suite, has capabilities that Google Analytics does not provide. However, those capabilities (which we have found are rarely used) come with a price…. Read More »